WE ALL STARTED SOMEWHERE,
BUT ONLY 1724 HAS JUST ONE WAY
OF GETTING THERE.

No matter how much you move forward,
the important thing is not to forget
there you came from.

A product should represent the perfect execution of an idea. This is why we seek a specific spot on a map, a recipe, the hands of a craftsman, the precise flavour, the most delicate bubble. Because there could be 1724 ways to reach your goal, but only one path to achieve it.

AT 1724 METRES ABOVE SEA LEVEL,
TONIC WATER DOESN’T HAVE MORE FLAVOUR,
IT HAS MORE CHARACTER

It’s not just a question of height…
We’re talking about precision.

The essence of 1724 Tonic Water has its origins in the Andes, on the mythical Inca Trail. This is not by chance. This is where quinine was discovered. There, this ingredient gains the authenticity of a product with roots in the region that go back hundreds of years. At 1724 metres above sea level. Not a metre above or below.

YOU’VE HAD RIVALS,
BUT NONE OF THEM AS
DEMANDING AS YOU

Do you know the 1724 faces
of success?

Sometimes, success changes its face. But not its essence. This is why it is reflected in itself, its character, its history, its way of enjoying life. It’s not about appearances, but showing the world your true nature. The right touch of elegance. A balanced personality.

THE QUESTION ISN’T
WHO YOU ASSOCIATE WITH BUT
WHO YOU MIX WITH

Versatility is not within everyone’s reach

The cocktail. The art of mixing to create harmony and balance. In the
cocktail, tonic water shows its true nature: character and subtleties.
This is why you cannot forgive imprecision. This is why you like the name of the perfect ingredient to be a number. It’s time to decide. It’s time to try something different.

The classic of the classics. Add just
the right touch of red berries and
a twist of pink grapefruit

- 1 twist of pink grapefruit
- Red berries
- 200 ml 1724 Tonic Water
- 50 ml Premium Gin
(Gin Mare, G’vine [Nouaison], Tanqueray 10, Portobello Gin, Hendrick’s, Monkey 47 or Nº 3 London Dry Gin).

The classic of the classics. Add just
the right touch of red berries and
a twist of pink grapefruit

- 1 twist of pink grapefruit
- Red berries
- 200 ml 1724 Tonic Water
- 50 ml Premium Gin
(Gin Mare, G’vine [Nouaison], Tanqueray 10, Portobello Gin, Hendrick’s, Monkey 47 or Nº 3 London Dry Gin).

Forget about tall glasses and choose a
tumbler. Add own style, garnish
with cut sugar cane, a mixture of red
berries and mint.

- Sugar cane
- 3 Red berries
- Mint
- 200 ml 1724 Tonic Water
- 50 ml Premium Gin Cachaça (CAPUCANA)

A highball glass, vodka, 1724 tonic water,
a long twist of lemon peel and 5 green
caradamon pods. no more, no less

- 1 twist of lemon peel
- 4 Green cardamon pods
- 200 ml 1724 Tonic Water
-50 ml Premium Vodka
(U’luvka, Ciroc, Grey Goose or Chase)

choose a tall, fine glass and decorate
it with slice of lemon and shiny
pomegranate pearls

- thin slice of lemon
- 3 pomegranate pearls
- 200 ml 1724 Tonic Water
-50 ml Premium Amaro
(Kamm & Sons, Aperol, Pimm's or Campari)

ONE DAY YOU REALISE THAT
AT 1724 METRES ABOVE SEA LEVEL,
YOU HAVE NOTHING TO PROVE

Going higher doesn’t mean you’ll
reach the top

You don’t like excess and, even less, falling short. This is why you always look for balance. It’s clear to you: some numbers change everything.

AT 1724,
YOU UNDERSTAND A LOT.
AT LEAST ABOUT THE THINGS
THAT REALLY COUNT